For months, pundits and casual fans have been caught in a whirlwind of horrific contract takes and even more horrific commentary about the Cowboys’ front office. If it wasn’t some Xbox-brained trade scenario, it was a backward dissertation about how Jerry Jones was failing to sign his own guys. The funny thing about that is the same talking heads criticize Jerry Jones for constantly being “too loyal” and doing what… you guessed it… always signing his guys. I swear the medical community really needs to examine the effects of Cowboy hate on the human brain. 

Pressure busts pipes, and production busts pockets. CeeDee Lamb and his All-Pro year were productive enough to put his pockets exactly where he wants them to be… HEAVY! Lamb and the Cowboys finalized a 4-year, $136 million contract extension, including a historic $38 million signing bonus, the most ever for a non-quarterback. There are few players in the league who have the complete package of production, potential, and durability that Lamb presents. His resume is exactly what you want to see as an organization, as his numbers on the field have only escalated year after year. It should also be noted that, in a time when social media and cameras are everywhere, CeeDee Lamb has never, for even one moment, displayed anything other than being a model leader and professional off the field. Signing CeeDee was always common sense. But boy, the dollars and cents he now has sure aren’t.

Despite all the hair-on-fire doomsday talk about the negotiation, there was never any real possibility that Jerry Jones would not lock up one of the best weapons in the entire NFL—a record-breaking wide receiver who sports the iconic Cowboys’ number 88. The numbers were pretty clear once Justin Jefferson got his own record-breaking extension, and the details just needed to be ironed out. Both sides did what they were supposed to do, which is fight tooth and nail to get the absolute most they can for their side of the table. Also known as the ancient, majestic art called… BUSINESS!